Traditional media channels like television and print are costly and ineffective. Buyer attention is on their mobile devices, and younger demographics have grown up desensitized to traditional advertising. Mobile represents 65% of all digital media time. Although most e-commerce transactions take place on desktop, customer research begins on mobile.

To stay relevant and competitive, companies now need a multi platform strategy encompassing content creation for brand awareness, a focus on customer lifecycle and loyalty in a distracted online world, and an intelligent approach to playing in an extremely competitive and fast moving marketplace.